Brand loyalty is important for the success of any business. Customers may be loyal due to several reasons like the quality of the product or the service, perks, discounts, value for money or simply the presentation. Brand loyalty is synonymous with customer retention and brings a great benefit for any business.
The general thumb rule in the business world says the focus of an organization should be more on the retention of the existing customers than acquiring new ones. In fact, the cost required for retention will be lesser compared to the cost required for acquiring new customers. Hence, it becomes very essential to have good brand loyalty strategies in place to make sure the existing customers are happy and stay connected with the brand.
What Can You Do?
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Be Grateful
Target the emotional side of your customers by showcasing gratitude towards them for using your product or service. For example, sending a simple thank you mail for buying your product or using your services and adding an email address to send their valuable feedback. Asking for feedback creates an impression that customer satisfaction is important to you and their specific feedback can bring improvement in your products or services.
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Communicate with The Customers
A business is ever-evolving and your regular customers need an update of the happenings. Being in touch with your customers and giving them information about any new launches or offers can keep them interested in your brand. You can also share your business milestones with them in order to make them feel important for being loyal to you.
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Offer Interesting Perks
Perks add zeal in your customer’s mind to buy from you. Remember McDonald’s? How the free toy given with every order excited the children to visit them again for a burger or French fries? Perks can be in the form of a toy, free gift, a scratch card, cashback or convertible reward points.
When the customer gets more than what they expect from you, they become very appealed to your brand and most likely stick to it.
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Identify The Values of Your Customers
The world is changing to be a better place. People have value systems in life more than ever. Identify the values of your customers and play around with your brand image to suit the values.
For example – People are highly environment conscious. Make sure, you reflect your contribution for saving the environment in the brand. Mention that your packaging was made from recycled paper or from a non-plastic product. These subtle things can make a huge difference in the way customers look at you and remain brand loyal.
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Use Social Media Wisely
Social media is an excellent brand loyalty source. Your posts on the digital medium have the power to transform the way people think. Use the platform wisely by creating posts that resonate with your valuable customers and encourage them to engage with you. You can also follow your customers who engage with you frequently. Sometimes, you can retweet or repost their Instagram posts showcasing your brand to make them feel belonged and welcomed.
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Find The Right Influencers To Promote Your Business
Social media influencers play a crucial role in helping your business grow. Choose the kind of influencers who synchronize with your brand values. Check their posts and their work thoroughly to find what value they can bring to your brand building process leading to influence your customers to stay with you.
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Make Your Business a Customer-Centric Brand
The customer is the king of any business. While you are thinking about your business, make sure you place the customer in the center. Put yourself in their shoes and think about what makes them stick to you. Make a list of pointers that come to your mind. Like, the quality of the product or service, value for money, ability to solve the problem, appeal, etc. Once you have made the list, ensure that there is no compromise on your priorities. This will certainly add value to retaining your existing customers.
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Be Creative
Creativity works wonders to make an everlasting impression on the customers. Come up with interesting ideas to attract customers and connect with your brand. Usage of pleasant colors and appealing design along with a touch of personalization is a sure shot way to please the customers.
Arka is a place to visit when you are in need of creative custom boxes to suit your needs. We have custom boxes for every niche in the business industry. Whether you are considering custom shipping boxes for the subscription models or for individual sales, we are there to deliver you the best custom boxes. We have options for any niche: whether you need custom cosmetic boxes, soap boxes or shoe boxes, Arka can help create the most amazing packaging for your brand!
The best part is, we let you design with no additional cost. Or if you just give a brief of what’s on your mind, we have talented designers to help you make unique custom boxes for you.
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