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Sarah Mooney | September 20, 2019 | 4 Minutes Read
You may have heard of A/B testing in the context of websites and digital ads. For the uninitiated, most digital content (like the ad banners you often see) can be tested across different audience groups. Are we still not making sense? Let’s start at the beginning.
Before we had digital advertising, we had traditional advertising. With traditional advertising, there are two main ways to reach out to people. ATL or Above The Line advertising referring to broadcasts such as TV ads and radio jingles. These are basically sent to a lot of people in the hopes of converting some. BTL or Below The Line ads refer to newspaper ads, hoardings, etc. which are put in specific media or places in a city for maximum impact on the relevant audience.
Nowadays, digital advertising has one key benefit that traditional does not - knowing exactly which ad lead to a conversion. This is where A/B testing comes in. Many marketers today create at least two different ads and test them across their audience pool to see which one performs better. What’s more, A/B testing is not limited to ads alone - User Experience (UX) Designers use it to create variants of a website’s page to see which one leads to most conversions.
Why is A/B testing so powerful?
Something brands often overlook is that product packaging plays a huge role in a great consumer experience. We all love watching unboxing videos, and would love nothing more than to unbox our own product to find little surprises within. With that in mind, we think it is a great idea to A/B test your product’s packaging too! With Arka, not only do you get to design your own custom packaging, but you also get to order quantities as few as ten boxes per order. This means you can order far fewer packages and test them out before placing a bulk order.
Things to keep in mind when A/B testing your product packaging
The basis of A/B testing is that there is both a good model A and model B to test against. Both need to be equally appealing, at least in the creator’s head. With Arka, because you can order a low number of boxes, you can try out the two models for a far lesser investment.
There’s no better way to test your packaging than with Arka! Start with as few as ten boxes for a competitive $5 per unit.
You can even custom design your own packaging on our website at prices that are simply too good to miss.
Don’t hesitate to get in touch and find out more!