Minimalistic or compact by design packaging gives your product a clean and sophisticated look. By avoiding excess packaging, businesses minimise waste and highlight their product's aesthetic appeal.
Product packaging is important in attracting customers. While sustainability has become a decisive factor for consumers, deliberate and impactful packaging converts them into life-long customers.
The less is more has become a mantra where customers like simplistic designs and quality packaging. With less packaging design, brands can effectively attract customers by focusing on the aesthetics of the packaging.
This article will show how compact by design can benefit your business. Brands can incorporate minimalist designs in their packaging to create a great unboxing experience.
Table of Contents
1. Minimalistic Design: Why Less is More?
2. What is Amazon Compact by Design Packaging?
3. 6 Ways to Make Packaging More Efficient
Less packaging
Less air in the container
More efficient shape
Less weight
Waterless technology
Concentrated products
4. Compact by Design Packaging Ideas for Businesses
Custom carton boxes
Custom inserts
Gift wrapping
Custom mailers
Pack in a cloth (Furoshiki)
5. Conclusion
6. Frequently Asked Questions (FAQs)
What is compact by design packaging?
How does compact by design packaging help businesses?
Minimalistic Design: Why Less is More?
Minimalist packaging design is about putting forth the essential features of packaging. Using fewer materials, neutral colors, a simple design, and a more efficient shape helps you achieve a minimalistic approach in packaging.
A minimalist design does not contain sharp graphic elements that decrease the overall aesthetics of the packaging. The products with minimalist designs attract customers and stand out among the crowd.
Products with minimalist designs combined with targetted brand messages help businesses increase sales. Tailoring your packaging to customers’ needs enables you to connect with them at a deeper level.
What is Amazon Compact by Design Packaging?
Amazon’s climate pledge friendly is an initiative to minimize packaging waste. The compact by design certification helps brands invest in more sustainable products.
By removing excess air and water, products need less packaging materials. It helps businesses more efficiently ship products and keep the supply chain smooth.
With waterless technology, and sustainable packaging options, businesses can ensure a significant decrease in carbon emissions.
Products must have the best unit efficiency to qualify your packaging for compact by design. Product attributes like item package dimensions, weight, and the number of units calculate it. It is standardized across product categories, such as fluid ounces in cleaners, laundry detergent loads, and coffee ounces.
6 Ways to Make Packaging More Efficient
The certification program helps you achieve a sustainable design. The methodology that makes a compact design ensures carbon emission reductions which help save the planet.
Let us see how compact by design packaging helps brands achieve a more efficient design that is sustainable and attractive to consumers.
Less packaging
Less packaging is about reducing the package size so it can be as close to the actual product size as possible.
Less air in the container
Reducing the air in the package helps brands be more efficient in their packaging design. Lighter packaging reduces the shipping cost.
More efficient shape
Compact by design allows brands to have an efficient shape that delivers the same amount of product while minimizing cubic inches.
Less weight
If brands utilize lighter packaging materials, it will decrease the product's weight, making it more efficient for shipping.
Waterless technology
Today, there are new ways to transform products. Transforming water-based products into solids is one example. It decreases the product's size and weight, making it compact.
Concentrated products
Let your customers increase the volume of your product.
How?
A concentrated cleaner can make many batches of cleaning solutions at home.
Compact by Design Packaging Ideas for Businesses
Custom packaging lets businesses connect with their customers at a deeper level. Tailoring a package to suit your customers’ needs puts your business in a favorable position.
Branding is an opportunity that lets you advertise your company’s core values in a distinctive design.
Your brand image should remain consistent throughout the platforms, and your packaging design should capture your customers' attention. Compact by design promises less waste and gives you a unique style guide for every product category.
Here we will share some compact design ideas for businesses that hone your brand for success.
Custom carton boxes
Arka’s custom carton boxes are explicitly designed to fit your company’s product. They are both aesthetically and physically pleasing for customers. We ensure our clients find the boxes aligned with their brand story.
Giving your customers a great unboxing experience lets you build a personal connection. Using custom boxes comes with many benefits. Some of them are:
- Builds a solid brand recognition
- It makes a strong first impression
- It is a perfect fit
- Custom boxes for varied products
- Less packaging waste
- Cost-effective
Custom inserts
Packaging affects your brand image and gives your customers a great unboxing experience. Custom inserts are a way to connect with your customers and provide them with a personalized experience.
Custom inserts are inlays that ensure the safety of a product. Apart from this, they are a great way to give a package a presentable look. It makes the buyer look forward to opening the box when it arrives.
Brands can use cardboard custom inserts for shipping several items in one box. They keep the pieces separate and are ideal for shock absorption during shipping.
Another option is custom pulp inserts which are made from recycled fibres. It is an excellent sustainable option; you can create different shapes with custom molded pulp.
Gift wrapping
It is one of the minimalist design options you can create for your environment-conscious customers. You can use our custom tape to adorn the outer package with your logo and brand color.
It distinguishes your package and lets your customers know you are conscious about the packaging material choices. It is simple and builds your brand image.
Moreover, it keeps the package secure and ensures your customers are not disappointed. It is a cost-effective marketing strategy. Brands can also reduce packaging costs by avoiding printing.
Custom mailers
Arka’s custom mailers are compact by design as they remove any excess air from the package making it a perfect fit for the product. They are ideal for products like apparel and give your customers a delightful experience.
They are highly customizable, allowing brands to experiment with the packaging design.
Pack in a cloth (Furoshiki)
It is a Japanese packaging technique where products are wrapped using cloth or fabric instead of wrapping paper. Japanese cloth can be used as a bag or as gift wrapping for many goods.
It is compact by design as it takes the contour of the product, and customers can reuse the fabric. There is a minimum waste of packaging materials which positively impacts the planet.
Conclusion
Choosing a compact by design or minimalist packaging design helps companies build a strong brand narrative. You can eliminate any sort of distraction and keep the customers’ focus on the packaging design.
At Arka, you can find a wide range of products that help you find a perfect fit for your product with minimal packaging waste. For a detailed look at our products, visit us here and let us help you find a compact design for your product.
Frequently Asked Questions (FAQs)
What is compact by design packaging?
Compact by design reduces packaging waste giving you a perfect fit for your product packaging. It removes any excess packaging material and takes the contour of the product.
How does compact by design packaging help businesses?
Compact by design packaging helps businesses by attracting customers to the distinctive packaging design. It also reduces carbon emissions.
Need packaging?