In a competitive e-commerce business market, your company can upsurge its brand value and customer loyalty by doing one small thing: creating a memorable unboxing experience for your customers.
For an e-commerce business, the direct touch point that your brand has with your customer is when they receive the package and they unbox it. Through customized packaging, you can build an everlasting connection with your customer by ensuring that they have an unforgettable unboxing experience. Providing a fulfilling packaging experience to your customer still remains a relatively under-utilized marketing opportunity and if used properly, it can have a huge impact in positively effecting the sales of your product.
Traditionally, the need for packaging arose solely to protect products while they were being shipped from one place to another. But if companies think outside the box, quite literally, there is a lot that can be done on the packaging front to enhance your branding.
Arka strongly advocates the need for customized packaging as it has numerous benefits for your company, your customers and even for the environment, as light packaging reduces the carbon footprint. With Arka's custom shipper boxes or custom mailer boxes you can create an unforgettable unboxing experience and build customer trust!
What is a Branded Packaging Experience?
A branded packaging experience starts with an informed choice when it comes to selecting shipping materials. Ensuring that the material is safe enough not to damage the products but is also presentable and ensuring efficiency in the unboxing process is also essential.
However, what takes the cake in customized packaging is the innovation and creativity that your brand applies in adding a personalized touch to packages. This will enable your brand to establish an emotional connection with your customer and make them feel valued, when they unbox the product.
Why Does Branded Packaging Matter?
Providing your customers with a curated unboxing experience can give your company a competitive advantage in the market, generate loyal customers and attract new customers as well.
A great way to start is by doing a thorough assessment of the state of your current packaging, associated costs, profit margins and how much you can spend to provide a better packaging experience for your customers.
The second thing your company needs to do is coming up with new creative ideas to enhance your product’s packaging for your customers.
You might have an outstanding product and loyal base of customers, but it’s very difficult to capitalize on this if you don’t give them a unique and memorable unboxing experience.
Adding The WOW Factor in Custom Packaging
Providing a unique unboxing experience or adding the “WOW factor” is an excellent way to make a great first impression of your product. This will make it memorable for the customer and make it more likely that they re-order from your website. Consider the following creative ways to give your packaging the boost that can make your business stand apart from the rest of the market.
Add a Personal Touch with a Note
Adding a handwritten note or a personalized message for your customer thanking them for using your service can go a long way in making your customer feel appreciated and valued. Additionally, you are also creating an emotional connection with your customers by connecting with them on a personal level by making them feel that they made the correct choice by using your service.
The standard packing slip that goes in the package can be customized and used as a branding or marketing opportunity. Instead of using a plain black and white slip, you can enclose it in a colored envelope that includes a thank you note. This will add color to the package, quite literally.
Adding box sleeves to your package, if they fit your product, can be a great way to enhance your product’s functionality and add a decorative touch. Box sleeves can enhance the presentation of your product and create a unique unboxing experience for your customer.
Wrapping and Decorations
By hand-wrapping your product using customized paper or using ribbons that have your company’s branding printed on them, you can enhance the presentation of your product and make your customer feel that they are opening a package that feels like opening a present. This will make them feel appreciated. Making your customer feel personally valued is a great way to differentiate your brand and create customer loyalty.
Now that we’ve covered everything you need to know about branded packaging, it is time that you start working on creating a unique and memorable unboxing experience for your customers. If you have any feedback, recommendations, or suggestions, do let us know in the comment section below!