How Partner Ecosystems Help Small CPG Brands Scale Faster with Arka

A Partner-Led Case Study Featuring ELIMS

As Arka continues to build partnerships with agencies, consultants, and CPG-focused ecosystems, one goal remains central: proving that Arka is more than a packaging vendor; it’s a growth enabler that integrates seamlessly into partner workflows.

This case study highlights how ELIMS, a dentist-crafted sustainable oral care brand, discovered Arka through a trusted partner community and used Arka’s hands-on support to overcome common packaging barriers faced by early-stage brands.

The Partner Ecosystem Connection

ELIMS was introduced to Arka through Startup CPG, a Slack-based community where founders, operators, and partners exchange trusted tools, resources, and recommendations for scaling consumer brands.

Rather than a cold vendor search, Arka was discovered organically within a partner ecosystem ,demonstrating how Arka fits naturally into environments where agencies and consultants already operate.

This type of introduction reflects the exact model Arka is building with partners today:

• Partner ecosystem → Arka → Brand growth

The Challenge: Packaging That Wasn’t Built for Small Brands

Before working with Arka, ELIMS faced a familiar challenge for growing CPG brands:

• Traditional packaging vendors were unwilling to work closely with small brands

• Limited responsiveness made iteration slow and frustrating

• Packaging design often required external designers, increasing cost and complexity

For a mission-driven brand focused on quality and sustainability, packaging became a bottleneck rather than a growth lever.

The Solution: Arka as a Growth Enabler

After being introduced to Arka through Startup CPG, ELIMS found a packaging partner designed specifically for small and scaling brands.

What stood out immediately:

• Hands-on customer and design support at every stage

• Ease of design, removing the need for a dedicated packaging designer

• Low MOQs at reasonable prices, allowing flexibility without sacrificing quality

Rather than replacing the role of partners or agencies, Arka complemented the ecosystem, handling packaging execution while brands and partners stayed focused on growth, strategy, and creative direction.

“Most packaging companies don’t like working with small brands like ours. Arka is extremely hands-on and can be asked for help whenever we need. This is what small brands need to grow.”
- Belinda Lau, Founder & CEO

The Results: Faster Execution, Less Friction

Since working with Arka, ELIMS has experienced clear operational improvements:

• Faster packaging execution with fewer dependencies

• Higher-quality packaging without added complexity

• Ongoing access to support tailored to early-stage brands

“I love the quality and ease of design. It cuts out the need for a dedicated packaging designer.”
- Belinda Lau, Founder & CEO

Why This Matters for Partners

For agencies, consultants, and partner communities this collaboration demonstrates how Arka:

• Integrates cleanly into partner-led ecosystems

• Removes packaging friction without competing with partner services

• Helps brands move faster, launch confidently, and scale sustainably

“Arka is great for small brands. If you’re looking for simple or complex packaging at low MOQs with hands-on support, Arka is a great partner.”
- Belinda Lau, Founder & CEO

The Takeaway

When partners introduce brands to Arka through trusted ecosystems, brands gain a packaging partner built for growth, and partners gain a reliable extension of their value proposition.

This is the foundation of Arka’s partner model: Better referrals, faster execution, and stronger outcomes for small and scaling brands.