How To Optimize Your Instagram Account for Growth

How To Optimize Your Instagram Account for Growth

Whether you want to cash in money from your online business or grow your eCommerce store, your social media presence plays a crucial role in it. Unless you are spending your time and efforts in improving your social media channels, you’re missing out on a chunk of potential leads. In 2018, Instagram alone had 1000 million active users, with almost 80 percent accounts following a business. This data only reaffirms the importance of Instagram in today’s marketing trend and how you can leverage it for your business. So, if you’re ready to give Instagram a shot, we have some tips for you that will help you optimize your Instagram account for growth.

First things first. Once you hop on to Instagram, you will find two options – Instagram account for business and normal Instagram profile. If you’re a business and looking to leverage Instagram for your business, then you need to choose the first option. An Instagram business account offers a few features, each of which can give a boost to your business. These include – Instagram shopping, Instagram insight, and Instagram Ads.

Once you choose and set up your business account, make sure to optimize it to gain maximum benefit out of it. For example, an Instagram business account gives you the option to add details of your store location, business hours, website link, etc. In addition to that, you will also have a lot of action buttons that can further help your customers to take action and grow your business. Ensure you know each of the options available to you and you are making the most of it.

Optimizing Your Instagram account

To begin with, choose a username that is easy to remember, relatable to your business, and of course, easy to find. Once you’re sorted with the user name, you need to add the full name of your business. Ensure you are using the full name with correct spelling because you certainly don’t want your customers to land on your competitor’s page while looking for you. Include a brief introduction about your business, provide the website URL, mention the cities you operate in, and all the other relevant details.

Your Instagram picture is important. It grabs immediate attention, plus a consistent profile picture across all your social media channels helps to build your brand online. The best profile picture that you can use on your Instagram social media page is your business logo. Remember, the minimum dimension fixed by Instagram for a profile image is 110 x 100 pixels. However, for the best results, you should use an image that is 180 x 180 pixels.

Did we mention Instagram uses a circular image for its profile picture? However, that doesn't mean you need to create a profile picture separately. Instagram makes your life easier by cropping the image automatically.

Don’t forget to turn on your Instagram notifications. If you’re looking for some serious engagement, then you (your team) need to be alert to respond and interact with your audience. Last but not least, include a strong call to action after each post. Some of the common CTAs are “call us now,” “Subscribe,” or whatever action you want your viewers to take.

Build a thoughtful Instagram content calendar for the whole year. Work on your Instagram strategy and invest in analytics to track how your strategy is performing. It is important to know which posts work well over others. Use this data to fine-tune your strategy.

Instagram is all about visuals. So, it is essential to pay attention and build strong brand aesthetics if you want to grow your business using Instagram.

Now that you have optimized your Instagram account, you need to post content and engage with your customers because having an account is just not enough to grow your business. The best thing about Instagram is it enables you to post videos along with still photographs. This is a great opportunity to showcase your product and give the look and feel of the product. If you’re an e-commerce business, then one Instagram video idea could be showing an “unboxing” experience of your product. Unboxing videos catch the attention of your audience quickly and can get your customers hooked to your product.

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