There are two important types of color models when designing your brand: RGB and CMYK. RGB stands for Red, Green, Blue. They are the three primary colors and are used in combination to make a variety of colors.
CMYK stands for Cyan, Magenta, Yellow and Key (Black). Black is called Key because it is used as a key part of the design and template. CMYK is often called the four-color process because it uses the different colors to produce different hues.
Here’s what you need to know about the difference between the two.
CMYK is the recommended color system for any material that will be printed. This includes business cards, brochures, letterheads, and any other business collateral.
RGB is used exclusively in the digital design industry because it represents the same colors used in computer screens, TV screens, as well as mobile device screens.
If you want to use RGB designs in print, you will have to convert it to the CMYK color system.
Both are essential color models, but it’s important to know when to use RGB and when to use CMYK.