For an eCommerce retailer, the joy of opening up their web store is next to none! With an interface like Shopify, it is easy to set up the store, update inventory, and get started with selling. However, when the first sale doesn’t start, and you’re waiting, it is time to make some changes.
7 Tips for Your Shopify Store
Here are seven super-handy tips to help you do better on the essentials, optimize, and get ready for that first customer to walk in through the virtual door.
Optimize For Where You Want To Sell
Say you’re a retailer based out of the United States but want to sell in the UK or Asia. By choosing the country of sales, you will be able to display prices in the local currency. Most customers compare prices in their local currency, and this just makes it easier for them. By changing this setting, you remove one decision-point from the consumer journey, that of converting currencies.
Store details and store addresses can be changed under the General tab in settings.
Make Sure Your Payment Options Work
The more payment options you offer, the easier it is for customers to make a purchase. If you’ve already set up a payment system and are unable to convert, see if they’re actually working. Buy a product yourself and use a variety of payment methods to pay.
If the systems do not work, contact the relevant service provider immediately. One of the worst places for an error message to crop up is the payment page since it quickly erodes trust.
Customize Your Store
Templates serve as a good starting point for setting up the store, but you can still customize it! Shopify has a ton of resources on setting up and customizing your online store, and you can pick any one of them. It also helps that Shopify comes with over 150+ themes to choose from, and many of the elements are customizable in themselves.
You may also choose to work with someone who has basic knowledge of HTML to change fonts, background colors, etc. However, once you get the hang of it, these changes are also very easy to do by yourself.
Optimize For Mobile Devices:
Today, eight in ten people shopping online browse and buy on a mobile device. It is extremely important that your website performs well and loads fast on handheld devices such as phones and tablets. The best way to check this is to use the site on various mobile devices yourself.
On Shopify, when you customize the theme, you can choose to preview on a mobile device and adjust anything you’d like. While most Shopify sites are mobile-optimized automatically, you would do well to check and adjust, just in case something looks wrong.
Include All Policies
Anyone buying from a new store or a new brand is most likely looking for information on shipping, returns, and replacements. Make your policies friendly because you want people to place an order and give you a chance. Also, place these policies on all pages in your website footer.
This way, they can be accessed from anywhere. Also, clearly displaying policies helps consumers make a choice faster.
Manage Your Inventory
With Shopify’s inbuilt features, it would almost be impossible to ignore the most critical aspect of your retail business- inventory. Give your stock the love it deserves by keeping your stock levels up-to-date and by letting Shopify adjust your inventory count every time someone buys something from you.
This also ensures that you don’t run out of stock and mistakenly sell an item that isn’t available in your warehouse.
Market In Ways Big And Small
With the flurry of online stores opening up today, it is almost impossible to be passively discovered. Your voice is your best friend. Ask friends to shop from you and leave reviews. Offer rewards for telling ten other people about your website. Make existing customers come back again with exciting deals and offers sent to their email.
Make friends with social media and start posting relevant content so people notice you. All of these things can be done even without a marketing budget in place. If you do choose to use paid marketing, consider Instagram influencers, paid ads, and even shooting short, exciting videos to promote your products.
Which of these aspects would you take up to give your store the boost it needs today?
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