Are you new, motivated and ready to sell on Shopify? Then you need the right product or products to ensure that the deal is win-win for everyone.
Most sellers have already made their mind about what they would like to sell when entering the e-commerce business. But how do you know if it’s the right product?
6 Ways To Find Products To Sell on Shopify
If you’ve been wondering if the product you chose a few months ago is still in demand or if you need some help in choosing the product you should be selling. Here are a few ideas to start you off:
1) Begin with an Interest or Passion
Start with identifying a product area that you personally like and are interested in. If, we mean, ‘when’ your business kicks off, you’re going to be up to your eyeballs in whatever the product is, so you had better like it, more than a little bit! Insight into the product will also help you to find good quality products with suitable features.
Tip: Whatever you do, avoid trademarked products or big brands. Remember, all big, well-established brands have their own distribution and sale channels. Plus trademark laws protect them.
2) Identify a New Budding Trend
Marketers call it the ‘first-mover advantage’ and it works. For this, you need to study consumer behavior and be watchful of social media trends. Pinterest will even show you innovative, trending variations of the products you have in mind. Make sure, whether it’s a trending product that holds potential 5 or 10 years down the line or it’ll be a short-lived cycle. Apart from social media, it’s a good idea to visit other online marketplaces such as eBay and Amazon. They all have lists on ‘what’s hot’ to give you an idea about real-time market trends.
3) Study the Market Size
Passion is great but it needs to be backed up by some sound market demand data. Try Google Trends which will give you some idea of the current demand for your product. Google Trends can also alter its data according to your location which is helpful for a new business idea.
4) Check out The Top Seller Reveal Tool
Shopify’s Best Seller lists can be accessed via its Top Seller Reveal Tool, once you register on the Shopify URL. This tool is particularly designed for new sellers to know most popular product areas, understand pricing and then fill the need gaps that could be spotted.
5) Gauge via Customer Reviews
Never underestimate the true picture scenario that customer reviews give you. Instead of relying on the odd one or two, check the general consensus. If the product reviews are about another seller’s offering, you can understand where the seller is lacking or not. Likewise, if you already have some product online, use customer reviews to either improve on it or explore another product offering.
6) Choose Products with Better Profit Margins
When starting a new business, find products with a low basic cost amount. Remember that the price you charge your customer includes marketing, custom packaging, shipping and even certain losses in times of damaged items. It happens. A product that is expensive to begin with, can’t be marked up too much. Plus investments are higher, marketing budgets will need to be bigger and heavy and expensive items cost more even to ship. So, select wisely.
Custom Packaging with Arka
If you’re looking for packaging ideas for your e-commerce business that stand apart, try Arka!
Custom packaging with Arka will literally catapult your orders to the next level! You can check out premium custom shipper boxes and custom mailer boxes that ensure an amazing unboxing experience for customers.
Our processes are simple and our design technology is highly advanced. We accept small shipments of as less as 10 boxes for the best prices in the industry. Our turnaround time from order placement to delivery is less than 10 days. The booking, selection and branding process is all online with clear instructions. We use packaging material is recyclable and good for the environment.
Our team comprises of the best in the business to serve you with the highest efficiency. We value your product, brand, and customers like our very own. More than 2000 clients can vouch for it!
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