Should You Invest in Branded Packaging?

The first thing that a customer will see when they look at your product, no matter how great it is, is how it is packaged. Therefore, it is of utmost importance that you pay attention to what kind of impression you want to make on them.

You want them to be impressed by how well-packaged your product is—not just because it looks good, but also because it makes them feel like they can trust you. A strong brand identity and consistent packaging are essential components in building trust among consumers and ensuring repeat sales.

A staggering 72% of customers’ purchasing decisions are influenced by well designed, branded packaging, while 64% of shoppers make purchase decisions without the normal pre-purchase research purely based on great packaging.

Your packaging is the face of your product that is presented to the customer. Creating a good impression leads to growth in customer loyalty for both returning and potential customers. 

Branded packaging elevates your business and sets you apart from competitors. Branded packaging can give your business a boost and set you apart from your competitors. Packaging is the first touch point that you have with your customer, so it is important to make a great first impression. If your packaging does not reflect the quality of products or services that are within, then customers will assume that they won't be getting high-quality goods or services either.

Branded packaging helps you differentiate yourself from other businesses in your industry by creating a recognizable identity that builds trust among potential customers and reinforces loyalty among current customers. It can also help attract attention through design elements such as color choices and fonts used on labels or boxes.

Opportunity To Delight Your Customers

According to latest market research data 70% of consumers accept that they form their impression of a brand based solely on packaging. It is easy to get caught up in the day-to-day tasks of running your business and forget that customers are the reason you’re able to do what you do. Your packaging is one way to delight them and make them feel special.

Think about how many times a day people see products on store shelves or online. Most of the time, they don’t even notice whether or not there is branded packaging there. The brand has become invisible because it isn't doing anything for them—yet!

Branded packaging can be used as an opportunity to stand out from the crowd and delight customers by:

• Addressing their needs more specifically than other brands do
• Offering information about why your product is better than others on the market
• Creating experiences that build brand loyalty as such a memorable unboxing experience 

If you want to create a memorable experience that will help build brand loyalty, branded packaging is one way to do it. You can use it to create a sense of anticipation in your customers and make them feel special when they receive their order.

You can start by using your products' design to inspire the type of experience you want to create for your recipients. If you're selling candles, for example, think about how the scent of each candle could be used as part of an unexpected experience (say, by freezing one so that when a customer opens their box and touches it, they'll get hit with a blast of cold air). Or if you sell tea bags that look like flowers and leaves, consider packing them in moss or hay instead of just paper filler and tissue paper—that way there's already something beautiful inside before customers have even opened up their boxes!

Cost-Effective Way To Enhance Your Brand

Branded packaging is more cost-effective than other forms of marketing and has the added advantage of being easy to implement. Packaging can be used on existing customers and new customers, as well as for multiple purposes (for e.g. building customer loyalty). If you want to make a lasting impression on your customers, investing in branded packaging is a great option as it is very cost-effective as well.

Branded packaging helps your business save money in the longer run. Instead of being a one-size-fits-all solution, your custom folding cartons will fit your products’ exact dimensions. They’ll reduce your shipping costs as well as waste, and make your brand look more professional.

The correct size also minimizes the amount of money that you spend on boxes. Retailers need various sizes and shapes to accommodate all kinds of goods, from nail polish to cat-food.  Instead of spending extra money on oversized boxes, bubble wrap and paper, you can order custom packaging that is optimized to fit your product perfectly.

Arka has the ship in its own container (SIOC) option which optimizes packaging. The SIOC option allows you to combine your primary and secondary packaging and generates less waste and a better unboxing experience.

Creating custom branded packaging allows businesses to differentiate themselves from their competitors at an affordable price point.

Custom printed packaging shows that you care about all aspects of your business, from the products themselves to how they are presented and shipped. There are many options for which companies can choose from when printing their brand on custom shipping boxes or bags.

Custom branded packaging can set you apart from competitors and create unforgettable customer experiences.Custom branded packaging can help you stand out from your competitors and create unforgettable customer experiences.

Branded packaging can differentiate your business from other brands in the market. This is especially important if you're selling a homogenous product or service, such as food and beverages, household goods and electronics.

Your packaging will often be the first thing that customers touch or see when they purchase something from you—which means it's one of the most effective ways to build brand loyalty (and get customers coming back for more).

Opportunity of Enjoying The Ultimate Unboxing Experience 

Unboxing, or just getting something out of a box, has a significant impact on how customers view your goods and service. On YouTube, there are over a million unboxing videos. Users watched 60 million hours of unboxing videos in 2015, totaling 1.1 billion views, according to YouTube. According to Google, 62% of individuals who watch unboxing videos do so to learn more about a product.

While some may see unboxing as a mere online trend, the eCommerce industry's fast growth has shifted the balance in favor of customer expectations. A fun unboxing experience is an important component of that. A terrible unboxing experience will harm your business and as a result, the sales will drop.

A great unboxing experience can help your business grow multifold. When a customer unboxes a product for the first time, the entire experience is a memorable engagement and as a business owner, you must always focus your efforts on activities that make your customers happy, one of which is assuring a high-quality unboxing experience.

Investing in branded packaging is a great place to start when it comes to creating a memorable unboxing experience for your customers. It is an invaluable tool for your marketing and branding efforts. It allows you to tell your brand’s story and express shared values with the customers. It can increase customer retention, build brand loyalty and also help in customer acquisition. Furthermore, it can also help your company develop a long-lasting relationship with its clients.

According to Yotpo, 37% of customers feel it takes at most five purchases to become a brand's "loyal" customer. Now, that's a lot of purchases. One simple and easy approach to avoid this is to just start offering your clients excellent e-commerce fulfillment services with an intriguing unboxing experience. It gives every buyer the impression of being a power player. It will increase retention rates faster than using loyalty campaigns or online personalization.

Did you know that 63% of buyers are enticed to buy something based only on the appearance of the packaging? It can alter the business dynamics as the most underused marketing opportunity is the packaging of products.

Conclusion

A brand is a story. You tell the story through your product. But most importantly, a brand is what your business shapes it to be. 

Building your brand image and working on your brand strategy should be something you have in mind all throughout your journey as a business owner. Make sure that you establish trust and authenticity through your brand. Let your brand convey your values and beliefs, and do it in a way that your customers believe you, and trust in you. A great way to do that is by investing in branded packaging.

As we’ve said before, your brand is your chance to tell your customers a story. Make it one that counts. Arka is here to help with a wide range of eco-friendly products: you can also check the top-quality mailer boxes or retail boxes. Start your design now!