With eCommerce businesses blooming worldwide, packaging has become more important than ever. Customers associate package unboxing experience with brand quality. There are over a million YouTube videos on unboxing. In 2015, people watched 60 million hours of unboxing videos totaling 1.1 billion views, according to YouTube.
Keeping these statistics in mind, the last thing your brand needs is a negative unboxing review left by a customer. It will affect your sales and also your brand’s value in the market as customers strongly associate branding with the whole unboxing experience. All of this can be easily avoided if packaging is done right. Packaging mistakes are very common and can cause a lot of damage to your brand.
Check out these five rookie mistakes to ensure your brand keeps away from them for an optimum customer experience.
Lots of Extra Packaging
Keep your packaging minimalistic. The reason for this is, if you try to get even a little elaborate with your packaging, it will hurt your wallet and cause nuisance to your customers who will have to discard all the extra packaging, as it is simply waste.
According to a 2017 study by Cone Communication:
- 88% [of consumers] will be more loyal to a company that supports social or environmental issues.
- 87% would buy a product with a social and environmental benefit if given the opportunity.
- 92% will be more likely to trust a company that supports social or environmental issues.
Excessive waste is also bad for the environment. At Arka, we go an extra mile to ensure that our packaging is environmentally friendly and sustainable.
Packages That are Hard To Open
A very common custom packaging mistake is when brands package their product so tight that the packages are almost impossible to open. What ends up happening in this case is that the packaging is ripped and in some cases, even the product is compromised.
A good rule of thumb is that a package should be easy enough to open with hands. A package is too hard to open if someone needs scissors or a knife to do so. Invest in custom packaging that is easy for your customers to open.
Packages That are Too Big
It is imperative that businesses invest in packaging that is the correct size for their product. If the packaging is too big, it can cost extra and also in some cases, lead to a damaged product if the safety bubble wrap isn’t put in the packaging.
At Arka, we strongly believe that when determining the best size of mailer box for your product it is important to remember what will influence the cost of your boxes.
Another important tip is to know that the height of the box is the most influential dimension when calculating mailer box prices. Hence, it is a good practice if the height of the box is best adjusted to the size of the product.
Typos or Spelling Mistakes on Packaging
Nothing can be more damaging to a brand if a customer receives a packaged product that has a typo on it. In the digital world that we live in, such a mistake is hard to take back especially if it reaches social media.
The best way to eliminate this kind of an error is by ensuring that you are using a reliable packaging service and that you thoroughly review everything during the custom design process.
Packaging That Hasn’t Been Tested Before
Specific packaging works for specific products. If a product is fragile and it is put in the wrong kind of packaging, chances are that it will reach the customer damaged. The customer will be unhappy, leave a bad review online and will return the product. A 2019 survey from UPS found that, for 73% of shoppers, the overall returns experience impacts how likely they are to purchase from a given retailer again, and 68% say the experience impacts their overall perceptions of the retailer.
In order to prevent this from happening, a good practice is to test the packaging at the design and production stage, to ensure that it is right for your product.
Conclusion
Packaging is a vital sales tool. If done correctly, it can reap enormous benefits for your brand. Avoid these mistakes and enjoy the benefits of custom packaging.
You can check Arka's custom packaging options for any niche: whether you need custom folding cartons, soap boxes or shoe boxes, we can help create the perfect custom box for your brand!
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