Packaging Logo Design Ideas To Get Inspired
Take a look at these packaging logos to help inspire your designs, market your products, and boost your brand’s identity.
Minimalist Packaging Logo Design
A minimalist packaging logo design is all about simplicity while simultaneously being impactful and understated. Choosing to implement minimalist packaging design ideas means avoiding unnecessary embellishments and stripping away crazy, over-the-top colors.
Credits: Julia Yakovleva
Credits: Taisiia K.
Vintage Charm: Nostalgia in Packaging Logo Design
Vintage charm and nostalgia in design evoke a sense of authenticity. This is particularly apt if you have a legacy business that’s been operating for decades. This type of packaging logo design incorporates retro aesthetics and distinctive creations to appeal to customers that have been loyal to the brand for a very long time.
Credits: Brands by Sam
Fun Illustrations: Add Playful Elements
If you sell items aimed at children, consider using fun illustrations in your packaging logos. Add playful elements such as cartoons, drawings, and illustrations to stimulate a sense of entertainment and enjoyment.
Futuristic Packaging Logo Design
For technology products opt for a futuristic packaging logo design. This type of logo packaging design uses graphic elements with a modern twist to showcase innovation.
Credits: dellfi ©, 99Designs
Luxurious Packaging Logo Design
Luxurious packaging logo design oozes class, sophistication, comfort, leisure, and elegance. Luxurious packaging logo design must be appealing to the senses, authentic, and aesthetically pleasing to the customer. This type of packaging design incorporates colors that represent affluence, such as black and gold, and uses high-quality and smooth finishes.
Credits: Agata Chmielewska
Credits: Agata Chmielewska
Modern Packaging Logo Design Ideas
Modern packaging logo designs use modern-day concepts to appeal to the current generation of customers. Also, companies use up-to-date technology to create modern packaging logo designs to help boost a brand’s visual image.
Examples of brands that use modern packaging logo designs include Cafe Latte Alpina, EarthLite, X-mini Capsule Speakers, Aroma, and Eureka!
Credits: JuanMa Prieto
Bold Typography and Vibrant Colors
Using bold typography and vibrant colors in your packaging logo design is a fantastic and creative way to grab attention and stand out. When bold typography and vibrant packaging colors (e.g. vibrant reds, electrifying blues and joyful yellow shades) are used strategically in logo design, this creates a sense of energy and excitement and evokes strong emotions from the viewer. Also, it’s highly likely to entice them into buying your product.
Use Nature-Inspired Elements
You can create a packaging logo design that makes customers feel as though they are at one with nature. You can add nature-inspired elements, like
• Eco-colors and earth tones, such as brown, sunset yellow, green, and blue.
• Natural materials such as wood, stone, cork, and natural fibers.
• Graphics featuring natural elements like trees, plants, grass, and the sun.
City-Inspired Packaging Logo with Urban Elements
If your products are aimed at city dwellers and people who lead a cosmopolitan and metropolitan area, then opt for a city-inspired packaging logo with urban elements. Add a sense of urban life to your packaging logo by using bright, metallic colors, symbols, and graphic elements that represent life in the city.
Credits: Vica Versa
Abstract Expressions: Beyond the Ordinary
Take abstract art and translate it into a beautiful packaging logo design that tells your brand's story. You can use abstract expressions for different types of packaging (e.g. pouches and boxes) for different products (e.g., food, drinks, and beauty products.)
Credits: YUNGBLD studio
Elegant Logo Packaging Design
Add a touch of class to your product by creating an elegant logo packaging design that will make your customer feel like a person of leisure. Use colors that represent luxury and affluence, such as black, gold, and purple, emerald green and opt for calligraphy for formal and pretty packaging fonts. An elegant logo packaging design is best used for high-end jewelry brands and designer fashion items.
Credits: YUNGBLD studio
Themed Packaging Logo Design Ideas
Your logo designs have to match to keep your brand’s identity consistent. Create a standard color scheme, use similar symbols and patterns, and ensure the graphics and illustrations are similar across all packaging designs.
Dynamic Packaging Logo Design Ideas
More than ever, brands are incorporating dynamic packaging logo design ideas that will market their products in an eye-catching way. To do this, it’s best to take your current logo design and alter it in a special way, such as changing the colors to match special occasions or adding special edition drawings.
Credits: Meng Jiayang, Wang Zhiheng, Chen Wei Wang Zhihong, RedPeach
Geometric Packaging Logo Designs
Opt for a logo with geometric styles and patterns. Geometric logos contain complex patterns of interconnected circles and squares created with mathematical precision, so consider using geometric shapes to refresh your brand’s packaging logo design, and use matching colors as well for brand visibility.
Credits: YUNGBLD studio
Storytelling Through Symbols
Like colors, symbols evoke emotions and tell the customer a story. Symbols convey the mood of a brand and tap into a brand’s key values and concepts while keeping the messaging symbol. For example, if you sell products for couples, you can use the heart symbol to convey messages about love, connection and harmony.
Credits: Ahmed Chaabani
How To Design The Perfect Packaging Logo
To design the perfect packaging logo, you must consider important and suitable elements.
• Understand your brand’s personality and values: Your packaging logo needs to align with what your business stands for. Your logo communicates what your brand represents, which significantly impacts how customers perceive your brand.
• Simplicity speaks volumes: When creating the perfect packaging logo, you don’t need to overdo it or go over the top. Keep it simple by using fewer colors (2-3 maximum) and symbols (1-2 maximum.) Avoid complicated designs that are hard to recognize or understand.
• Packaging color psychology matters: Color psychology enhances product appeal and brand recognition and is an essential part of your marketing strategy. Therefore, you should select the correct colors that attract the attention of your target consumer, showcase your brand and evoke emotions that connect your ideal customer to your business.
Credits: Alley Kurgan
Here are the elements of an effective packaging logo:
• Colors that resonate: The color scheme you use for your packaging logo needs to be relevant, grab attention and connect with your ideal customer.
• Minimalistic designs with maximum impact: Less is more, so opt for a design that is minimalist instead of going overboard, but strategically create a smart and clever design that provides maximum impact for the customer.
• Typography matters: Typography refers to the art, style, and technique of letters. Your logo’s typography should match the font that you use on your company’s branding and marketing collateral. High-quality packaging typography can impress customers and effect on their purchasing decisions.
• Incorporating icons and symbols: Like colors, icons and symbols evoke emotion and represent a brand’s values, tones, and identity, as well as showcasing the product in an effective way.
Crafting a packaging logo that represents your brand perfectly is an art. Every detail matters; colors, symbols, and arrangements of unique elements. Now that you got all the inspiration, we are sure you can create the ideal packaging logo design!
FAQs on Packaging Logo Design
Here are a couple of frequently asked questions about packaging logos.
Where do you put your logo on the packaging?
When you create your packaging logo design, you have to make sure that the logo is visible to your customers, so choose the right logo placement. You have to consider where you want your customers to see your logo and if your customers will see the logo easily in its designated spot. You can put your logo on outer product packaging, inner packaging, branded custom tissue paper or other fillers, branded custom stickers, and on personal notes and cards for customers.
How often can I change my packaging logo design in the future?
There comes a point in a business where it’s time for a refresh and rebrand to keep up with company changes and industry trends. Changing your logo is a great way to keep your business connected with existing customers and engage with new ones. On average, businesses rebrand and update their packaging logo design every 7-10 years.