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Packaging 101: The Complete Guide

Discover Phillip Akhzar’s journey, the Founder and CEO of Arka, bringing 16 years of expertise in packaging and supply chain logistics. Read more on Arka.

Why is Poly Mailer Popular in E-commerce?

E-commerce businesses have embraced poly mailers as an essential shipping solution for good reason. These versatile packaging options offer numerous advantages that align perfectly with the needs of online retailers looking to optimize their fulfillment processes while keeping costs manageable.

E-commerce businesses love poly mailers for several compelling reasons. They're incredibly lightweight, which translates directly to lower shipping costs. Their flexible design allows them to conform to oddly shaped items while taking up minimal storage space in your fulfillment area.

Many online retailers, particularly clothing brands and subscription services, have adopted custom poly mailers as their primary shipping solution because they're practical, professional-looking, and can be customized with brand colors and logos. The rise in poly mailer popularity also coincides with growing consumer awareness about excessive packaging waste – these mailers use significantly less material than traditional boxes for many product types.

white custom poly mailer

What are Poly Mailers Made of?

Understanding the materials that make up poly mailers helps you make informed decisions about which options best suit your products and align with your brand's sustainability goals. The composition of these shipping essentials has evolved significantly as manufacturers respond to environmental concerns.

Polyethylene: The Key Ingredient - Most poly mailers are made from polyethylene (PE), a flexible plastic polymer that's lightweight yet surprisingly strong. This material creates a waterproof barrier that protects contents from moisture during transit.

Recyclable and Biodegradable Options - Traditional poly mailers are recyclable at facilities that accept plastic film (like grocery bag recycling). Many newer options include:

Recycled content poly mailers (made partially from post-consumer waste)
• Biodegradable poly mailers with additives that help them break down faster
• Plant-based poly mailers made partially from renewable resources like cornstarch
100% compostable poly mailers made from materials like PBAT (polybutyrate adipate terephthalate) and PLA (polylactic acid).

6 Main Types of Poly Mailers

The poly mailer category has expanded significantly to address various shipping needs across different product types. Understanding the distinct features of each type helps you select the perfect option for your specific items and customer expectations.

Standard Poly Mailers - Basic, flat plastic envelopes with a self-sealing adhesive strip. Perfect for clothing, soft goods, and flat items.

Bubble Poly Mailers - Feature an inner layer of bubble wrap for added protection. Ideal for semi-fragile items like electronics accessories or jewelry.

Eco-Friendly Poly Mailers - Made from recycled materials, biodegradable polymers, or plant-based plastics. These reduce environmental impact while maintaining functionality.

Expansion Poly Mailers - Include gusseted sides that expand to accommodate bulkier items while maintaining a flat profile when empty.

Clear View Poly Mailers - Transparent or with clear windows to display contents. Useful for marketing materials or when contents verification is needed.

Custom Branded Poly Mailers - Printed with your logo, brand colors, and messaging to create a cohesive unboxing experience that reinforces brand identity.

custom poly mailer by Arka

The Benefits of Using Poly Mailers

Poly mailers offer numerous advantages that make them a smart choice for many e-commerce businesses. From cost savings to practical benefits, these flexible shipping solutions can transform your fulfillment process while enhancing the customer experience.

Lightweight & Cost-Effective

Poly mailers weigh significantly less than cardboard boxes, reducing shipping costs. They take up minimal storage space in your fulfillment area.

• Cost less per unit than most other packaging options
• Reduce dimensional weight charges from carriers
• Allow you to ship more items at lower postage rates

Durable and Tear-Resistant

Poly mailers are made from tough polyethylene that resists punctures and tears. Flexible material absorbs impact better than rigid alternatives. They withstand the rigors of automated sorting equipment and maintain integrity through multiple handling points. Poly mailers also resist stretching and breaking during transit.

Waterproof Protection

These mailers create a moisture barrier that keeps contents dry and prevents water damage during rainy weather conditions. They protect against humidity in various shipping environments and resist condensation issues during temperature changes, keeping contents safe from spills or wet conditions.

Tamper-Evident Seals

It features strong adhesive strips that create secure closures and show visible damage if someone attempts unauthorized entry. Many include secondary security features like tear strips. They also provide peace of mind for both sellers and customers and reduce claims for damaged or missing items.

custom poly mailers arka

When to Use Poly Mailers? 3 Expert Tips

While poly mailers are versatile, they shine particularly bright for certain product categories. Knowing exactly when to use these flexible shipping solutions can optimize your packaging strategy and ensure your products arrive safely while minimizing costs.

Apparel

Clothing items are perfect candidates for poly mailers. The flexible material conforms to garments without adding unnecessary bulk. T-shirts, jeans, scarves, socks, and most other clothing items ship perfectly in poly mailers. For higher-end apparel, consider adding custom tissue paper inside for a premium unboxing experience.

Documents & Books

Thin books, magazines, catalogs, and important documents ship well in poly mailers, especially bubble-lined versions. The waterproof protection is particularly valuable for paper products. Just be sure to use a rigid insert for very thin items that might otherwise bend during transit.

Non-Fragile Items

Any non-breakable item that doesn't require structural protection is a good candidate for poly mailers. This includes:

• Soft toys and plush items
• Fabric products like towels and bedding
• Accessories like hats, gloves, and scarves
• Lightweight craft supplies
• Most textile products

When Not to Use Poly Mailers

Despite their many advantages, poly mailers aren't the universal solution for all shipping needs. Recognizing their limitations is just as important as understanding their benefits, especially when it comes to protecting certain types of products during transit.

Fragile or Bulky Items

While poly mailers are versatile, they're not suitable for everything. Avoid using them for:

• Glass, ceramics, or other breakable items
• Products with sharp edges that might pierce the mailer
• Very heavy items that could strain the seams
• Products that must maintain their shape (unless you add structural support)
• Items that could be damaged by compression

For these products, corrugated boxes with appropriate cushioning materials remain the better choice.

Comparing Poly Mailers to Other Packaging

Making informed packaging decisions requires understanding how poly mailers stack up against alternative options. This comparison helps you determine when poly mailers offer the best value and when other packaging types might better serve your specific shipping needs.

Poly Mailers vs Corrugated Boxes

Poly Mailers:

• Significantly lighter and less expensive
• Take up minimal storage space
• Conform to contents, reducing dimensional weight
• Provide waterproof protection
• Limited protection against crushing or impact

Corrugated Boxes:

• Provide structural protection and stackability
• Better for fragile or rigid items
• Allow for more cushioning materials
• More expensive and heavier
• Require more storage space

Poly Mailers vs Paper Envelopes

Poly Mailers:

• Waterproof and tear-resistant
• More durable through automated sorting equipment
• Better protection against rough handling
• Slightly more expensive per unit
• Less environmentally friendly unless using eco-options

Paper Envelopes:

• More easily recyclable in standard programs
• Lower cost for very lightweight shipments
• Less protection against moisture and tearing
• More prone to damage during transit
• Better for documents-only shipments

Why Choose Arka for Premium Custom Poly Mailers?

When selecting a poly mailer supplier, quality, customization options, and sustainability matter. Arka has positioned itself as a leader in the custom packaging space by addressing these key concerns while making premium packaging accessible to businesses of all sizes.

Arka stands out in the custom packaging space by offering poly mailers that combine quality, sustainability, and brand expression:

Environmentally friendly materials and 100% compostable options made from cornstarch and PBAT that break down completely. Carbon-neutral fulfillment is available.

Fast production times of 4-8 weeks after proof approval.

Online Design Tool: You can create your perfect packaging with the innovative design tool. Also double-sided printing is available.

Customer-Focused Service: top-notch customer support and satisfaction.

Arka's custom poly mailer

Branding Opportunities with Poly Mailers

Custom poly mailers from Arka transform a simple shipping container into a powerful marketing tool:

• Create instant brand recognition with your logo and colors
• Include social media handles to encourage sharing
• Add QR codes linking to your website or special offers
• Print care instructions or return policies directly on the mailer
• Create seasonal designs for holiday shipments
• Include thank you messages that enhance customer connection

Final Thoughts

So what is a poly mailer? Simply put, they're lightweight, durable plastic envelopes that represent a smart packaging solution for many e-commerce businesses looking to balance protection, cost, and brand presentation. Their versatility and efficiency make them worth considering for your shipping strategy.

As we've explored throughout this guide, poly mailers represent a smart packaging solution for many e-commerce businesses looking to balance protection, cost, and brand presentation. Their versatility and efficiency make them worth considering for your shipping strategy.

For most soft goods and non-fragile items, poly mailers should be your go-to shipping solution. By choosing the right type for your products and customizing them with your branding, you'll create a shipping experience that's efficient for you and impressive for your customers.

FAQs on Poly Mailers

Is a poly mailer considered an envelope?

Yes, poly mailers are classified as envelopes by most shipping carriers. This classification often results in lower shipping rates compared to packages. However, if your poly mailer exceeds certain thickness dimensions (typically over 3/4 inch), carriers may classify it as a package instead, potentially affecting your shipping costs.

Can you ship shoes in a poly mailer?

Yes, many shoes can be shipped in poly mailers, particularly lightweight footwear like sandals, flats, and casual shoes. For best results, use expansion poly mailers that accommodate the bulkier shape. Premium or structured footwear like dress shoes or boots may benefit from custom boxes for shipping to maintain their shape and prevent crushing.

How much does a poly mailer weigh?

Standard poly mailers typically weigh between 0.1 to 0.5 ounces (3-14 grams), depending on size and thickness. Bubble-lined poly mailers weigh slightly more, usually 0.5 to 1.5 ounces (14-42 grams). This minimal weight is a major advantage, as it allows your shipping cost to be determined almost entirely by the weight of your product rather than the packaging.

Can you tape two poly mailers together?

While technically possible, taping poly mailers together isn't recommended for professional shipping. The connection point creates a weak spot vulnerable to tearing during transit. Instead, choose a larger poly mailer that properly fits your items. If you need to combine shipments, using a proper box or larger mailer will provide better protection and a more professional presentation.

Can I use a poly mailer for priority mail?

Absolutely! USPS Priority Mail can be sent using your own packaging, including poly mailers. You simply need to purchase and apply the appropriate Priority Mail postage. For even greater savings, consider USPS Priority Mail Flat Rate Envelopes, which are essentially poly mailers with prepaid postage that ships for a flat rate regardless of weight (up to 70 lbs) or domestic destination.

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