What is Sustainable Packaging? Key Benefits and Challenges
Sustainable packaging is defined as packaging made of different renewable, reusable, and biodegradable materials. Its purpose is to reduce the usage of single-use plastics as part of packaging as much as possible. Also, it helps businesses reduce their carbon footprint and become less harmful to the planet Earth.
Entrepreneurs interested in sustainable packaging must understand all the advantages and challenges. The biggest advantages of sustainable packaging are:
• Doing a good thing for the environment: No, not everything is connected with profit. Entrepreneurs are doing something very powerful for the planet Earth. More precisely, they are leaving a safer planet for future generations.
• Cost-Saving: Sustainable product packaging often costs less, especially if businesses order larger quantities. For instance, with Arka, the price of each package goes down if a bigger number of them are ordered.
• Better protection: Sustainable packages are strong and durable. That ensures a lower return rate appeared due to product damage during transportation.
• Brand awareness: Sustainable packaging is easily customizable. With Arka’s help, businesses can deliver different shapes, sizes, and designs. All these elements can make the packages unique. Plus, they can tell a story about the company and the values it supports. These are all the factors that influence better brand awareness.
• Amazing marketing tool: Packaging can be your salesman! With appropriate customization and design, you can boost the product's value and convince people to buy it. You can highlight there more details about the products and benefits it can bring. It is probably the best “offline marketing tool” you can use!
Credits: Curtis Shain
As we said, sustainable packaging solutions come with certain challenges as well. The most common ones are
• Supply chain complexity: the intricate coordination required among diverse stakeholders, materials, regulations, and logistics to achieve environmentally friendly outcomes successfully can be challenging.
• Consumer education: educating consumers and explaining why sustainable packaging is essential will take time. Also, you will need to invest more time and effort to explain how sustainable packages should be handled and reused)
• Infrastructure and recycling facilities: organizing the entire recycling procedure can be challenging)
Regulations and Standards for Sustainable Packaging
Sustainable packaging regulations have become stricter than ever before. Issues like global warming, climate change, air pollution, and other things have made officials on that move. One of the crucial certificates entrepreneurs should have in mind is FSC certification. The good news is that Arka is FSC-certified, which is another reason you should contact us!
Exploring Sustainable Packaging Materials
If you want to use the benefits of sustainable product packaging, then you need to choose the best options wisely. The good news is that there is a diversity of packaging materials in front of you. Yet, they are beneficial for different purposes and types of products. We would like to explore 5 of them and let you decide which suits your business.
Recycled Paper and Cardboard
Most packages in the United States are made of some type of paper. As you can probably guess, most of them are in cardboard form. Entrepreneurs often decide on that packaging type because it is recyclable and biodegradable.
Apart from that, they are extremely durable and safe for products. Paper sustainable packages come with kraft paper infills and molded cardboard box custom inserts. That makes them amazing for different sorts of fragile items.
Last but not least, they are extremely affordable. With larger quantities, you can really reduce the price of each paper or cardboard packaging. That way, eCommerce businesses can ensure better profit margins and do something great for the planet at the same time.
Credits: Serhii Shakh, Kima
Bioplastics
As we said, one of the purposes of sustainable packages is to eliminate single-use plastic completely. Yet, using plastics is sometimes necessary, which is why entrepreneurs should focus on eco-friendly alternatives. One of them is bioplastics! A good replacement is biodegradable polymers made of natural and synthetic materials. Apart from that, you can also use seaweed packaging. It is completely biodegradable, and it can be decomposed naturally.
Credits: thedieline.com
Mushroom Packaging
Most entrepreneurs do not know that mushrooms are a popular sustainable packaging choice. They are usually combined with other eco-friendly materials to gain strength. It is worth mentioning they are easily customizable. Manufacturers can easily mold them into any possible shape. They are an amazing layer of protection for smaller products.
Credits: thedieline.com, Life Elements
Plant-Based Fibers
There are multiple reasons why plant-based fiber packaging is a good choice. They are sustainable, functional, and biodegradable. They can easily break down under the right conditions, making them less harmful than other options. Plus, they are eye-pleasing and can be used for various packaging designs.
Credits: Alexander Rotker
Compostable Packaging
Compostable sustainable packaging solutions offer a variety of options. They are usually the number one choice for the food industry. They are often made of organic materials such as cellulose, bamboo, and even corn. It is 100% clear why compostable packaging is the perfect alternative to harmful packaging materials!
Credits: Marcell Viragh
4 Tips for Businesses to Adopt Sustainable Packaging Solutions
We are sure that most people are impressed by the benefits of sustainable packaging. Yet, switching to new types of packages at once isn’t as easy as it seems. Entrepreneurs must pass through a couple of steps to successfully make the changes. Here are some of the main goals you need to pass through:
• Analyze the disadvantages of your current packaging: You should not switch to eco-friendly packages just because of the available benefits. It is also essential to understand why the packaging you are currently using is bad. Analyze how the newest changes can improve your business. That way, it will be much easier for you to pick the right sustainable packages.
• Adjust the pricing of the products: How much the packaging will cost you depends on the type of packages you choose and the quantity you order. Remember that you will also have additional costs for the packaging customization. All these factors influence your profit margins. Entrepreneurs need to adjust their pricing to ensure the same or better profit than before!
• Redesign the packaging: Sustainable packaging is more flexible regarding customization. You now have the freedom to redesign your packages completely! The question is - how will you do that? It is essential to understand what your target audience expects. You can directly ask for feedback/opinions before making the main decisions. Also, you can analyze your competitors and find inspiration there.
• Collaborate with packaging suppliers: Collaborating with sustainable packaging suppliers is the easiest way to handle all the changes. Arka is a FSC-certified packaging manufacturer that can offer various packaging options. We can offer different designs and packages made only of eco-friendly materials. You can contact us for more information!
Sustainable Product Packaging in Various Industries
It really doesn’t matter in which industry you are involved. All industries are suitable for sustainable packaging solutions. However, the change of this type is most expected to be made by businesses in:
• Food and beverage industry: kraft paper containers, custom food boxes,
• Personal care and cosmetics: papers and cardboard, custom cosmetic boxes,
• Electronics: paper tape, biodegradable packing peanuts, custom mailer boxes, molded pulp,
• Ecommerce and shipping: paper and cardboard, custom shipping boxes, mushroom packages, etc.
Final Thoughts
Every entrepreneur must know all the highlighted information about sustainable packaging. Some amazing benefits are available for every business owner. Yet, they will be available only if entrepreneurs switch to a new packaging form correctly. Apply all the tips we provided, and contact Arka if you get stuck during the process. We will be more than happy to help!
FAQs on Sustainable Packaging
Is sustainable packaging more expensive than traditional packaging?
The answer is - it depends. Some sustainable packages are more expensive compared to traditional ones. However, that’s not always the case. Ordering larger quantities of sustainable packages can significantly reduce the price.
Are sustainable packaging materials as durable as traditional materials?
Yes, and certain pieces of research confirm they are even more durable. It is essential to match the packaging with the right type of product. Some are suitable only for smaller items, while others can be used for heavy goods.
What are some future trends in sustainable packaging?
Reusable and recyclable packages will certainly remain a trend in the future. We believe smart sustainable packages will also become a number one option. They will be much more practical compared to the packages we have today, thanks to the involvement of advanced technology.
Can sustainable packaging help reduce food waste?
Yes, sustainable packaging can reduce food waste. For instance, studies confirm that only switching to sustainable packaging designs can divert more than 1 ton of food waste annually.
Ilija is a professional SEO content writer and self-employed entrepreneur with a huge number of successfully-accomplished projects in English and Serbian. He has gotten involved in multiple industries as an SEO writer. Some of them are sustainability, the pet industry, digital marketing, gambling, lifestyle, and travel.